There has been a deafening silence surrounding communication from the Club that has only increased as key players left following Gerald Cardinale's purchase of AC Milan. Whereas Elliott Management was transparent with fans, creating the best relationship between the Club and the fans in my memory, RedBird Capital has chosen the polar opposite position. Which is odd, for a company that specializes in investing in Sports, Media, and Entertainment, the expectation would be a focus on marketing and communications to grow their investments in those fields. However, between denying fans access to friendlies and limiting official announcements and decreasing informational posts on social media finding out what is actually going on at Milan has been a struggle for Milan fans. Not only have there been plenty of misunderstandings betwen the club and the fans, but it has often left us suffering in silence.
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| "The Sound of Silence," a banner from Curva Sud's protest at the end of the 2023-24 season. |